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We’re fresh off the deflated hype of Made by Google 2025 , and just ahead of Apple’s big iPhone 17 event , which means it’s the perfect time for another tech company to hold its own hardware announcement. In this case, that’s Samsung, launching a surprise, virtual Galaxy event to kick off a new month.
The company announced the event in a Thursday blog post , though the details are a bit vague. The event will reportedly showcase “a new gateway to the latest Galaxy AI experience,” and will reveal devices from “premium AI tablets to the newest member of the Galaxy S25 family.”
Samsung, of course, doesn’t reveal which devices in particular it will be showing off, though some outlets are speculating this will be the Galaxy S25 FE reveal . The FE is Samsung’s “budget” Galaxy line, sporting some of the hardware that you’d find in the Galaxy S series, but with some cuts to bring the price point down. Samsung announced the S24 FE last September , so the timing would make sense. This could also be an opportunity to reveal the Tab S11 , though we won’t know what Samsung really has planned until the event.
While we might not know if the S11 will be the tablet unveiled next week, we do know a Tab device is coming. That’s because Samsung is offering a $50 credit to any customers that reserve the latest Galaxy Tab device. You need to reserve the device by Sept. 3 and make a purchase between Sept. 4 and Oct. 5 to have the credit applied to your chosen products.
How to watch
Samsung’s next Galaxy event will air on Thursday, Sept. 4 at 5:30 a.m. It’s quite early for those of us on the east coast, and especially early for those on Pacific Time, but if you find yourself awake at this time on the fourth, you can catch the livestream from either Samsung’s website or the company’s official YouTube channel .
