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The iPhone 17 is nearly here. In due time, we will see exactly what changes Apple has planned for its smartphone line—as though we don’t already have a good idea through many leaks and rumors. While Apple usually reserves its iPhone announcements for September, we don’t need to speculate to know when the iPhone 17 event will happen: The company has officially told us.
“Awe dropping”
On Tuesday, Apple announced its next big announcement will occur on Sept. 9 at 10 a.m. PT (1 p.m. ET). The company sent out invitations to media, sporting an Apple logo glowing in blue, yellow, and red, with the catchphrase, “Awe dropping.” Apple also announced the event on its website.
The announcement doesn’t offer many details other than the above, though. In fact, the company doesn’t explicitly say this will be an iPhone 17 launch, though it almost assuredly is. Apple never formally says what it’s announcing, even though each September event turns out to be an announcement for the newest iPhones.
What Apple has planned for this event
For the most part, the iPhone 17 line looks to be a humble update over the iPhone 16 line. Apple has the usual iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max planned, and each will likely come with better hardware and cameras than the iPhones that came before. But new this year is the iPhone 17 Air, replacing the iPhone 16 Plus. This device will be Apple’s thinnest and lightest iPhone yet, competing with devices like Samsung’s Galaxy S25 Edge.
As with other Apple hardware events, you can expect to see new Apple Watches as well, and perhaps some new AirPods. There’s no reason to expect new iPads or MacBooks at this event, however, and I don’t expect to see a new HomePod, Apple TV, or Vision Pro yet. But they are likely coming down the road soon.
How to watch
If you want to see all of the Apple news live, you can catch the show on Sept. 9 at 10 a.m. (1 p.m. ET). Apple will live stream it from its website, but you can also check it out on YouTube from the company’s official page. The video stream is actually live as of this article.
