There are some real-world use cases out there where AI could genuinely be a useful tool that doesn’t just act as a shortcut to something you could do on your own. Case in point: Google’s new ‘try it on’ feature , which allows you to see how various outfits look on your body over your phone or computer. The company announced the feature at Google I/O 2025, and it uses a photo you upload to generate images of you in different clothes. This feature is available via Google Search Labs starting today.
How to use Google’s ‘try it on’ feature
To try out this new feature, go to Google’s Search Labs page , sign in to your account, and opt in to the “try on” experiment. The next time you’re using Google to shop, you’ll see a ‘try it on’ icon next to different product listings. Tap this to get started.
Google will ask you to upload a full-length photo of yourself, and once you do, the AI will generate images of you wearing the outfits you’re checking out. It’s worth noting that this will work best if you upload a photo of you that’s been shot in good lighting and while you’re wearing fitted clothing. Otherwise, Google’s AI’s will have a hard time mapping out your body’s proportions, which may distort the final results. Once you’ve seen how you look in various outfits, you can share those photos with others for their opinions, or go right ahead and buy the clothes you liked.
The catch here is that you’re relying on the product photos themselves to be accurate. No matter how good Google’s AI is, it can’t really show you how something will look on you if the listing has misleading or inaccurate photos.
Ask Google’s AI to track prices and buy products for you
During a demo at Google I/O 2025 showing off the “try it on” feature, the company also revealed that you” eventually be able to ask Google’s AI to buy products for you. Once you’ve selected an outfit you like, you can ask Google’s shopping AI to track its price. When it hits the price you’re looking for, Google will send you an alert, and you can ask the AI to buy it for you using information in your Google Wallet (or you can buy it manually).
Google is calling this feature “agentic checkout,” and the company said it’ll roll out in the coming months.
