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As is usually the case during CES , older models get big discounts, making it one of the best times to shop for premium tech. If you’ve been looking for a massive OLED TV with a massive discount, it doesn’t get much better than the 77-inch Sony Bravia A95L OLED TV , currently going for $3,498 (originally $4,999.99). This is the lowest price this premium TV has ever reached, according to price-tracking tools .
The 77-inch Bravia A95L uses the same QD-OLED panel technology that has been successful with Samsung’s OLED TVs, and it combines it with their best-in-class Cognitive Processor XR. This makes the color volume, peak brightness in HDR content, and motion handling one of the best in OLED TVs, even in 2026. This makes it a great OLED TV for people who want a premium theater TV that can also look great while gaming.
The A95L comes with the Google TV smart interface, which is my personal favorite since it makes casting to the TV from your phone or laptop easy, and has an internal microphone for hands-free voice control. There aren’t many options for 77-inch premium OLED TVs, and even fewer that have withstood the test of time. The Bravia A95L is still relevant in 2026 for its quality, size, but most importantly, its price. If you can afford it and have a wall big enough for it, this massive OLED is a bargain.
