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Not all Prime Day deals are open to just anybody. Since 2023, some of the best deals in Amazon’s annual sale are invite-only—you have to sign up for them in advance of the sale going live, and hope you get chosen to receive the discount.
These deals have become a common fixture for Amazon’s major sales, including last fall’s Prime Big Deal Days . With Prime Day 2025 kicking off on July 8 , you can expect to see more invite-only deals popping up around the site. Here’s how to find and sign up for them, so you have a fighting chance at taking advantage of some great offers.
Who is eligible for Prime Day invite-only deals
Only a select number of products will be invite-only deals. You’ll be able to spot them via an “invite-only” banner visible on the product page. As Amazon explains , you must be a Prime Member to sign up for the invite-only deals. What you’re doing is essentially requesting an invitation to purchase the deal, which will come by email.
Here are the steps to sign up:
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Find an “Invite-Only Prime Deal” that you want to purchase. You can find these deals listed on the Deals page once Prime Day begins.
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Navigate to the product detail page.
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Select “Request Invite.” If you are not a Prime member, sign up for Prime to be able to request an invite.
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You will receive an email notification confirming that you requested an invite. The confirmation will be sent to the email that is on your Amazon account. If you don’t have an email on your account, add one by navigating to Your Account > Login > Security.
How to know if you were approve for an invite-only deal
Keep in mind that just because you requested an invitation doesn’t mean you’ll receive one. If you are selected, you’ll receive both a push notification in the Amazon app and email notifying you during the sale. If you’re not selected, Amazon will also let you know you didn’t get one. You can only buy one of the products that you were invited for, but you can request as many different product invitations as you want. The invitation will last as long as Prime Day lasts (four days this year), or as long as there is stick remaining.
Invite-only deals are usually some of Prime Day’s most impressive offerings. Last year, for example, Amazon sold a 43-inch 4K Smart Fire TV for just $99, and you’ll likely see similar deals this year.
Here are more tips to shop smartly for Prime Day , using Alexa to remind you about deals to signing up for deal alerts so you receive notifications related to your Amazon searches and recently viewed items.
